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Projects
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Brand Proposition and Communication Assets
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At the end of 2023, ESDP sought Impala Communication’s expertise to align their organizational goals with effective communication strategies as they prepared to launch in early 2024. Our approach began with a comprehensive brand discovery process, including stakeholder interviews and workshops. We developed a cohesive narrative and key messages, along with brand vision and mission statements, to clearly define ESDP’s identity and aspirations. Additionally, we crafted brand values, personality, and voice guidelines to ensure a consistent and engaging brand presence. The final deliverables included a compelling tagline to solidify ESDP’s position in the market. With our extensive experience in engaging diverse communities, we ensured the communication content informed, empowered, and inspired stakeholders to take the desired actions.
Deliverables:
- Brand discovery process
- Stakeholder interviews and workshops
- Narrative/elevator pitch
- Key messages
- Brand vision and mission statements
- Brand values and personality
- Voice and tone guidelines
- Tagline
Our Cherished Partnership with AWIB:
A Testimony of Empowerment and Transformation
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For over a decade, Impala Communication has been a strategic partner to AWiB, supporting their mission to empower women in Ethiopia. We have advised on effective communication strategies and produced impactful videos that highlight the achievements of over 60 Ethiopian women. These videos serve as powerful tools to inspire and engage AWiB’s diverse stakeholders, particularly women aspiring to leadership roles. Our partnership underscores our commitment to promoting gender equality and amplifying the voices of trailblazing women in Ethiopia. Utilizing our extensive experience in engaging diverse communities, we create content that informs, empowers, and inspires women to pursue leadership and make a difference.
Deliverables:
- Impactful videos highlighting achievements of Ethiopian women
- Communication tools for diverse stakeholders
Revolutionizing African Healthcare: Roha Medical Campus’ Strategic Brand Positioning
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Our collaboration with Roha Medical Campus involved creating a robust brand positioning strategy to support their significant investment in Ethiopia’s healthcare. We conducted a thorough analysis of the competitive landscape through PESTLE and SWOT assessments, and mapped out key stakeholders using detailed personas. Our team developed a narrative, key messages, and vision and mission statements to articulate RMC’s brand identity and aspirations. We also provided guidelines on brand values, personality, and communication tone, culminating in the creation of a distinctive tagline. The ongoing development of digital assets and social media content ensures RMC’s message reaches and resonates with its audience. Leveraging our extensive experience in engaging diverse communities, we created content that informs, empowers, and inspires stakeholders to support RMC’s vision.
Deliverables:
- Competitive landscape analysis (PESTLE, SWOT)
- Stakeholder mapping and personas
- Narrative/elevator pitch
- Key messages for stakeholders
- Brand vision and mission statements
- Brand values and personality
- Voice and tone guidelines
- Tagline: “The African Healthcare Revolution Begins In Ethiopia”
- Digital assets and social media content
Over a Decade of Transforming Economic Insights into Action
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Deliverables:
- High-level and sector-specific findings and reports
- Visual publications, videos, and digital materials
- Communication solutions to drive engagement and informed decision-making
Transforming Reproductive Health: The MICHU Initiative by University of Michigan’s CIRHT and Impala Communication
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Recognizing the critical need for improved reproductive health services, the University of Michigan’s CIRHT partnered with Impala Communication to develop the MICHU brand. Our mission was to create a welcoming environment in clinics for women and young girls seeking reproductive health services and to enhance the appeal for clinicians and support staff. We crafted a brand identity centered around the motto “With respect and compassion” “በትኅትና እና በርኅራኄ” and developed a comprehensive communication strategy. Our work included creating training materials, organizing events, and appointing brand ambassadors to ensure the MICHU brand’s values were deeply embedded in the clinics’ culture. With our extensive experience in engaging diverse communities, we created communication content that informed, empowered, and inspired stakeholders to enhance reproductive health services.
Deliverables:
- Brand identity with motto: “With respect and compassion”
- Communication strategy and implementation framework
- Employee training materials and events
- Appointment of brand ambassadors
Insights into Women’s Health:
Navigating Reproductive Care Amidst the Pandemic
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As a flagship project of Impala Communication, the “Through Her Eyes” initiative, in collaboration with EMeWA, aimed to address pressing issues in women’s health in Ethiopia. Funded by the Open Society Foundations, this project focused on the active involvement of women healthcare professionals in research and decision-making. We produced a policy brief investigating challenges in the Ethiopian health system during the COVID-19 pandemic, with a focus on enhancing sexual and reproductive health services. Our work included research in 4 key regions of Ethiopia, documentary production, and presenting findings at a symposium, all aimed at informing and influencing health policies to drive positive change.
Deliverables:
- Policy Brief on women’s health and COVID-19 impacts
- Documentary and research conducted by women doctors
- Symposium presentation
- Research collaboration with hospitals for policy development
Illuminating Climate Change Impacts in the Awash River Basin
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Partnering with IWMI, Impala Communication crafted a compelling narrative to illuminate the impact of climate change on the Awash River basin, with a focus on women. Through extensive research, stakeholder consultations, and fieldwork, we gathered first hand accounts and data to authentically portray the challenges faced by communities. Our storytelling approach amplifies the voices of women, highlighting their resilience and innovation in the face of climate change. By creating engaging multimedia assets and communication strategies, we aim to raise awareness and inspire collective action to address environmental challenges and promote sustainable solutions.
Deliverables:
- Comprehensive story and multimedia assets
- Stakeholder consultations and fieldwork
- Awareness campaign on climate action and resilience-building
Promoting Decent Work:
Our Impactful Collaboration with ILO
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End Child Labour Campaign – South Africa World Cup 2010
Impala Communication partnered with the International Labour Organization (ILO) to spearhead the ‘End Child Labour’ campaign during the 2010 South Africa World Cup. This high-profile initiative aimed to raise global awareness and advocate for children’s rights, emphasizing the importance of eradicating child labour. Our strategic communication efforts included impactful media campaigns, on-ground events, and collaborative engagements with key stakeholders, making a significant contribution to the global fight against child labour.
Supporting National Youth Employment Movements
In addition to our work on the ‘End Child Labour’ campaign, we have played a pivotal role in supporting national youth employment movements worldwide. By developing and implementing communication strategies tailored to local contexts, we have helped to foster economic empowerment and create opportunities for young people globally. Our collaboration with the ILO has enabled us to contribute meaningfully to initiatives aimed at reducing youth unemployment and promoting decent work for all.
Ready to make a difference?
Contact us today to learn how we can collaborate to drive positive change in your community
Leveraging over 12 years of experience, catalysing change through effective communication strategies.
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info@impalacommunication.com