Ethiopian Airlines – an integrated communications programme to celebrate achievement

A corporate anniversary is an unrivalled opportunity to tell the world what has been achieved by an organisation and its people.  To remind audiences both of legacy and ambition.  Impala was therefore delighted to have been chosen by Ethiopian Airlines to help it tell the story of its 50th Anniversary.  Our strategy was to weave the story of Ethiopian Airlines in with that of renaissance of the African continent from the 1960s onwards.

Working with the Ethiopian Airlines team we tracked down unique footage and photography charting the airlines rise from humble beginnings to pan-African flag carrier.  We told the story of how its expansion had supported the linking up of destinations across the continent promoting trade and co-operation.  The story finishes with Ethiopian Airlines position today as a global player that flies to more than 90 destinations worldwide and which has aided the development of other airlines across Africa.